We The Free

Organizer toolkit

General guides for analytics, starting the group, and trainings for every organizer of We The Free.

• Organizer Handbook

• MyStats User Guide

• Local group startup Guide

• WTF Event Insurance

• WTF Risk Assessment

• WTF Eventbrite page

• Volunteer Linktree

• WTF Trainings

Section One

Section Two

Community resources

This section has resources for managing and building a community of volunteers.

• Community event guide

• Volunteer communication

• Volunteer misconduct

• Mental health resources

• Incident report form

• Conflict de-escalation guide

WTF Funding resources

This section contains resources for applying for different types of grants, fundraising and also WTF funding policy.

• WTF Grants policy

• WTF Fundraising guide

• Global Equipment Guide

• Equipment Grant Application

Section Three

Section Four

Movie challenge resources

Members of the public are “challenged” to watch a 3-5 minute “movie”, with a twist: the movie is a supercut of a documentary showcasing some of the worst legal and standard practices in animal agriculture: usually with an incentive, like a vegan snack.

• 3 M M guidebook

• 3 M M Brief Script

• 3 M M Sign Design

• 3 M M Banner design

• Outreach card design

• 3 M M Vertical roll up banner

Movie challenge footage

This section contains links to all the various types of footages created for WTF 3 minute movie challenge events.

• ⭐ 3MM Footage

• 3MM Kid's Version

• 3MM RSPCA Version

• 3MM - Sea version

• 3MM - English vo

• 3MM - Easter edition

• 3MM - Octopus version

• 3MM - Vegetarian edition

• 3MM - Christmas edition

• 3MM - No voiceover

• 3MM - 4K Resolution

• 3MM - 5 minute version

Section Five

Section Six

Diamond resources

WTF Diamonds are formed by activists coming together and holding screens that display footage from animal exploiting industries. This is followed by a conversation with people who stop by to watch the footage.

• Diamond guidebook

• Diamond brief script

• Diamond sign design

• Diamond banner design

• Outreach card design

• Animal mask template

Diamond footage

This section contains links to all the various types of footages created for WTF diamonds events.

• Diamond - Classic

• Diamond - Dairy

• Diamond - Eggs

• Diamond - Compare

• VR Diamond - Pigs

• VR Diamond - Cows

• VR Diamond - Chickens

Section Seven

Section Eight

Team building resources

These resources are about engaging the activist community.

• wtf t-shirt mockup

• ibc mini cheatsheets

• ibc workshop handouts

• IBC Training Handbook

• Meet the team template

• Handling common objections

• New Volunteer welcome post

Media and Promotion

This section contains links to all the printable assets that can be utilized for promoting WTF and branding stalls in events, etc.

• WTF flyers

• WTF Stickers

• WTF Backdrop

• WTF 3MM Banner

• Get involved cards

• Guide to veganism flyer

Section Nine

Section Ten

Policies and code of conduct

These resources are about We The Free's code of conduct that everybody should be aware of in the community.

• WTf code of conduct

• WTF DEI statement

• Harassment prevention

• Conflict resolution policy

Design templates

This section contains the links to all the Canva editable design assets used for WTF's events, promotions, and stalls.

• WTF Signs

• WTF Stickers

• About WTF Flyer

• Get involved flyer

• WTF Outreach cards

• Join us roller banner

• 3MMc Horizontal Banner

• 3MMc Info Vertical Banner

Section Ten